Philosophy

Fragrance is timeless and has no boundaries.
With fragrance, you can always connect to the world.
Fragrance triggers emotions and memories much stronger than photos and music.

AnièR expresses ‘the moment’ and the emotions in a particular place.
Unexpected, exciting, colorful, and relaxing moments, she puts all the fascinations in a product to
share and engrave ‘the moments’, starting from France, the capital of fragrance in the world.
Let’s travel with fragrance.
The logo represents a wing meaning that ‘Fragrance has no boundaries’.